Tiara Willis is proud to share her industry-proven expertise on how to secure and negotiate top influencer brand deals from working with leading global brands BurtBees, Target, Nissan and more to being featured in top media publications such as Vogue, The New York Times, Washington Post and AdAge, to name a few.

Through these courses, you'll learn the tools, education and resources needed to optimize your career as an influencer & content creator.

Hi, I’m Tiara Willis

Tiara Willis is a world-renowned influencer. Upon graduating high school early with high honors at the age of 16, Tiara had already built a social media empire providing tips, trends, insights, and information to her loyal followers. 

Starting her Influencer career at just 14, now a 21-year-old Gen Z culture expert, Tiara leads a community of nearly half a million devoted supporters and followers. Her vibrant and well-respected brand empowers and motivates diverse women of color to be their best selves inside and out.

Tiara is a diversity, equity and inclusion champion who is committed to supporting all women, especially in terms of entrepreneurship, as she became a business owner as a teenager. Tiara’s brand continues to grow daily, as she’s also known for her dynamic content supporting personal finance and money empowerment

Leaning into the new generation’s appetite for economic transparency, Tiara is a trusted Gen Z voice. Whether she's posting product reviews, inspirational messages, or makeup tutorials, Tiara provides diverse women with honest feedback and entrepreneurship expertise. 

As a licensed New York esthetician and beauty and skincare influencer, leading beauty and fashion industry giants continue to tap Tiara to lead compelling and influential digital campaigns.

Tiara has been featured in iconic beauty media outlets, including Vogue, Teen Vogue, Allure, Elle, Yahoo! News, Pop Sugar, I-D, Glossy, Skincare by L’Oréal, In the Know, Stylecaster, ESSENCE, Variety, The Zoe Report and more. 

To name just a few, Tiara’s brand campaigns have included HSN, Soko Glam, CeraVe, Target x Ulta Beauty Launch, POPSUGAR x Garnier Green Labs, Paula’s Choice, Topicals, Twitter The Creator Sessions Blue Jeans Event, Harvard Black Health Matters Conference, Burt’s Bees and multiple collaborations with Twitter which include #BeautyTwitter Unfiltered Blue Jeans Event, Twitter Spaces x InStyle and Twitter Beauty x BHM Creator Spotlight.

Tiara was nominated for a Shorty Award for her Burt’s Bees campaign, which also led to her being the first ever beauty influencer to host a paid spaces Twitter chat.